Make sure you’re sticking to relevant information that your subscribers will relate to.Īt the end of the email, tell your readers to stay tuned for the next message, where you’ll share the epiphany that changed everything. Once you’ve shared your rock-bottom moment, explain what led you to that low point. That’s when I learned about the world of blogging and making money online. So I got to work researching the best ways to increase my income. I couldn’t let it hang over my head for the rest of my life. While the number made my heart sink into my stomach, it also made me determined to get rid of this debt. I’d taken out a bunch of student loans for college for a psychology degree that I didn’t even use in my job as a bookstore clerk. The turning point came when I logged into my student loan accounts and saw that I owed $100,000 - $10,000 more than I’d borrowed in the first place.
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Here’s one example for how to tease this information: Here’s where you’ll introduce you or your company to your readers and set expectations about what they can expect from you over the next few days.Įxplain that you went through a transformation and that you’ll be sharing the unique solution that helped you achieve it. The first email in your soap opera sequence is all about setting the stage for what’s to come. Email #5: Introduce your call to action.
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How a soap opera sequence worksĪ soap opera sequence is typically a series of five emails sent out over five days. You use personal narrative, drama, and cliffhangers to captivate your audience and nurture your relationship.īecause you’re building trust and connection with your readers, they will be more likely to buy when you pitch your products or services. Popularized by digital marketer and co-founder of ClickFunnels Russell Brunson, a soap opera sequence is typically a series of five emails aimed at building trust and increasing conversions.Įach email is optimized to engage your subscribers and make them eager to read the next installment of your story.
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